The Mountain People Festival was organized by the legendary mountaineer Reinhold Messner in Italy, Bruneck on August the 18th, 2018. The event was aimed at popularization of Svan culture in Reinhold Messner’s museums. The Svan folklore ensemble participated in the celebration.
A large exhibition floor for fruitful exchanges, demonstrations and workshops dedicated to Svan culture was provided for festival participants and event attendees. The invited guests tasted the Georgian dishes dressed with Svanetian salt and spices. The lecture was delivered on the history and manufacturing technology of Svanetian instruments.
In the framework of the cooperation between Reinhold Messner and the Mountain Resorts Development Company subordinated to the Ministry of Economy and Sustainable Development of Georgia the legendary mountaineer held a presentation in Bruneck, Italy, regarding the construction of the first Caucasus Mountain Center in Svaneti. The memorandum of understanding on mutual cooperation was signed as well.